Your website must contain the appropriate positioning and density of keywords or phrases related to the search terms used. This is a critical part of the search engine optimization for any website.

 

Choose keywords that are relevant to your site, and don’t use misleading words. When developing your list of keywords, you should consider all of the possible keywords your customers and prospects may use. Most search engines will only allow submission of 25 keywords. Others compute the relevancy of your keywords by dividing the number of keywords.

 

Search engines such as Google, AltaVista employ high-tech "spiders" that crawl across the web to collect keyword matches. Search directories such as Yahoo! Open Directory Project and LookSmart are edited by humans. Getting your site listed first on reputable directories (such as Google, MSN and Yahoo!) can increase your chances for quality links and stronger overall search rankings.

 

Make sure the page title, description, alt tags and Meta tags all contain the essential keywords needed for the search engines to effectively index the site. Arrange the words, with the most important ones listed first. This will insure that the most visit keywords, which reflect the purpose and message of the site, are indexed.

 

The closer you can get your keywords to the beginning of your page content the better. Try to include your primary keyword within the first sentence or two and also within the last paragraph. Always use phrases of at least two words. Single Keywords will get lost in the crowd.

 

If you are selling Women Designer Shoes, it is not likely, that someone is going to search for just "Shoes". Instead, target " Women Designer Shoes" as a three - word phrase, because the consumer who finds you with that exact phrase is more likely to buy. Try to have your most important keywords appear at the beginning of your description. This often brings better results. Your keywords can determine the fate of you website.

 

Do not use HTML frame sets: Most search engines have difficulty ranking sites that use them.

Avoid using keywords that search engines do not index, such as "to," "the," "and," "or," "of" and so forth.

Top Five Web Design Mistakes:

1.) Poor color choice

2.) Long page loads

3.) Poor navigation

4.) Spelling/Grammar mistakes

5.) Text difficult to read

 

Validating Your Website

Correct HTML syntax can be very important to the optimization of your web page. To check that your page's HTML syntax is correct, you can use the HTML validator located at: http://validator.w3.org