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Consider building the website yourself; the first thing you want to do is plan your site. Outline your objectives, goals, target audience, what type of content you plan to put on your website and the desired style you plan to achieve. Write for your audience instead of your self, and build your website for your visitors, not the search engines. Writing for the WebWriting for the Web is not the same as writing for print, because people read differently on the Web. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. They look at headings and subheadings first; they scan for hyperlinks, numerals, and keywords. Put the main points of your document in the first paragraph, so that readers scanning your Web pages will not miss your point.They look at headings and subheadings first; they scan for keywords, numerals, and hyperlinks. Put the main points of your document in the first paragraph, so that readers scanning your Web pages will not miss your point. If you want people to notice your website, you have to do something different. However, the only way you can guarantee that your website ranks high with search engines, is to have a quality website full of original content. Your website should look good no matter what browser your visitors use to access it. Please be sure that your website works correctly and looks consistent in Internet Explorer and Firefox at the very least. Good website design is essential. If you are creating a website, the content of the site is one of the most important factors for successful search engine marketing. The pages you create should provide valuable information that references very specific terms and concepts that are unique to your website. Site ConsistencyConsistency is the most important thing to keep in mind. Determining your niche and visual appearance is very important. The use of colors, consistency, content, graphics and good navigation all work together toward creating an effective website. Cascading Style SheetsUse CSS (Cascading Style Sheets) for layout issues. With Cascading Style Sheets, you can make layout changes at one place (the style sheet file.) CSS is a style language that defines layout of HTML documents. For example, CSS covers fonts, colors, margins, and lines, Height, background images, and many other things. eCommerceIf you are building an e-commerce site, then you will want to create your website with e-commerce capabilities such as an easy to use shopping cart, secure server certificates, ability to accept payments online, and integration with top auction sites. Web Design EssentialIf you don't want to learn HTML to design your site, there are several Web Template sites available that you can customize. A website template is a pre-made web page without contents. i-Neal.com is a premium source for high quality website templates, flash templates, flash intros, logo templates, corporate identities, and php-nuke themes. Web templates can be used to build your personal web page, corporate sites, and online shopping or offline presentation. In addition, everything you create is going to be easy, fast and professional. Creating your own website can be extremely quick, easy, and affordable. Today you can find plenty of tools to help you create the prefect website. You can create a website with no HTML skills. Web hosting companies are how offering free site building tools with your hosting package. You can pay a monthly fee for a complete service that includes; website design, maintenance, e-mail and hosting of your site. You can also hire a professional web designer to design your site, but web designers can be costly. Website AppearanceYour website is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your sites value. In other words, if your site doesn't look professional or pleasing to the eyes at first glance, its perceived value and the value of your products and services will be low. On the other hand, you may have a great website, well designed and a quality product or service, but if it takes too long to load, the value will still be perceived as low. Because you’re potential customer won't wait ultimately costing you business. When someone is surfing the net and visits your website, they’re visiting for a reason. Your site has something they want. Whether it is your information, product, or services, that’s why they’re there. If they don’t find what they’re looking for, they'll move on to the next site. You must give them a reason to want to explore your site and to continue to visit your site in the future. A visitor should be able to tell in a single headline what they will find, can do, need to know in any web page. To differentiate yourself from competitors, clearly and succinctly define the reason why customers will benefit from your services. What makes your site better than the rest? Why should they do business with you? One thing to always remember is, you’re only one click away from your competitor. Defined Your AudienceClearly define your Webster's audience; you won't have much success in communicating meaningfully with them. If you try to get everyone's attention, you will be ignored by almost everyone. By not identifying the audience, you will find it much more difficult to present your products, Information and services in a way that appeals to them. You must be diligent in understanding how people are getting to your site and focus on providing quality content that is geared towards the audience that is trying to find you. Be as specific as you can. You'll improve the quality and quantity of visitors you get from search engines. Planning Your SiteKnow what you want before designing your site. Make lists of content, features, and design elements you like and don’t like. Look at things like the location of the navigation bar, color schemes. What do you want your website to do for you.
As you prepare text for your website remember that people "read" the web in a way that is completely different from the way they read print media. Most people don’t read web pages at all; they scan them. Creating Your Home PageFirst impressions mean everything on the web. Your home page is the gateway to your business. Because is the most important page in your website. Typically, visitors decide within four seconds if they'd stay or leave a site. Your site must grab immediate attention for visitors to decide to stay. There must be solid reasons for them to bookmark your site, or tell their friends and colleagues about your site. It's better to keep your main page down to the most essential elements. You can then use links to additional pages to provide the detailed information. A good rule of thumb is "less is more." In other words, keep your main page as small as possible, while at the same time; include your most important elements. You should always have a page named index.html in your site's top-level directory. It's the default page that appears when visitors type in your domain name so make sure it's the page you actually want visitors to see first! If you don't include an index page in your top-level directory, visitors may get an error message when they enter your domain name. Use more text than graphics, and minimize the use of flash and JavaScript. Search engines heavily favor text and will crawl and index your site faster. Visitors will quickly abandon your site if the information they're looking for is not readily found. A logo is Worth a Thousand WordsYour logo is often the first impression you make, and the importance of first impressions cannot be understated. A professional logo helps customers trust you and understand what you do. Most websites opt for a very simple logo usually with the company name or website name and sometimes a simple descriptive phrase. Creating a logo can be as simple as combining your website´s name with a good slogan in a nice font style and color.
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