Web Safe Colors

Color is often the last thing on the minds of website designers. We have all been subjected to websites with unpleasant color combinations. Yes, there are websites with white text on a yellow background and so on. You want, people to view your website with ease. 

Color can play an important role in communicating your message online. Color choices can motivate, impress, and persuade your prospect to buy from you. Your color choices alone are sending a specific message to your viewers. 

Using too many colors or the wrong combination of colors on your website could alienate or turn off customers completely. You should choose three or four colors for your site, and use only those colors (or shades of those colors).

Decide ahead of time which colors you're going to use, and stick to it. Complementary colors are opposite each other on a color wheel. Light backgrounds should have dark text and dark backgrounds should have light text. Be sure that your text is readable if you are using a background color or image. Be careful when choosing your colors. Not all computers see the same color hues.

Primary color: This is the main color of the page. It will occupy most of the area and set the tone for the design as a whole.

Secondary color: This is the second color on the page, and it is usually there to "back up" the primary color. It is usually a color that is pretty close to the primary color.

Highlight color: This is a color that is used to emphasize certain parts of the page. It is usually a color which contrasts more with the primary and secondary colors, and as such, it should be used with moderation.

Web Safe Color Chart

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