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e-Commerce Accepting Credit Cards
E-commerce (or electronic commerce) is any business transaction whose price or essential terms were negotiated over an online system such as an Internet, Extranet, Electronic Data Interchange network, or electronic mail system. It does not include transactions negotiated via facsimile machine or switched telephone network, or payments made online for transactions whose terms were negotiated offline. E-commerce is much more than a shopping cart added to your site. Including key words in the content of your text is important. If you are marketing a product, remember that consumers are always looking for bargains. Therefore, “free” and “cheap” are among the search words used most often on the Internet. Carefully selected words in the content of your site can generate optimum interest and return visits to your website.
E-commerce includes:
Internet FraudInternet fraud is a significant concern to E-Commerce merchants because they are responsible for costs that are associated with fraudulent transactions, even when credit card issuers have authorized the transactions. One key difference in online credit card transactions and in-store transactions is that online card purchases are classified as "card not present" which increases the risk of fraudulent activity. This puts the financial burden on the retailer, not the card issuer
PrivacyIn the US, the Federal Trade Commission (FTC) has created an Advisory Committee on Online Access and Security. The group advises the agency on the cost and benefits to businesses and consumers of various levels of access and security. Selling ProductsIf you intend to sell products on your website, you'll need to be able to accept secure credit card payments. There are many different payment systems available to accommodate the varied processing needs of merchants, from those who have a few orders a day to those who process thousands of transactions daily. Making money on the web requires planning, determination and a lot of hard work. There's only one-way to make money online; Sell a product that someone wants to buy. To increase sales on your website, you must accept credit cards. You could apply for a merchant account through a bank or other financial institution. A Merchant Account is simply a relationship between a retailer and a merchant bank. That enables retailers to accept web-based credit card payments from their customers. The front-end can be costly and you will pay a monthly fee. When you are first starting out and have limited resources use a third party gateway provider. A third party gateway has their own merchant account and they are allowing you to use their account to accept credit cards.
Third Party Gateway ProviderThis is truly one of the easiest services for purchaser to use. As a payer, all you have to do is to provide your name, your email address, credit card information, and billing address for your credit card.
Accepts credit cards within minutes for a low one-time fee and instant set-up. The shopping cart features are included for free. No application fees. No Monthly Payments. No Leases. $49 Setup Fee and pay transaction fees only when you make a sale.
Google CheckoutSimplifies and improves your online purchase experience for both the consumers and merchants. Google offers support for third-party shopping cart applications. They provide an API for developing your own shopping cart that uses Google Checkout for Credit Card processing. This is an excellent alternative to using merchant accounts for credit card processing, which can be cost prohibitive for smaller businesses. Google also offering a free transaction processing incentive for AdWords advertisers.
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